No matter what you sell online, or how you sell it, you will
need to build a measure of trust with your customers. When
selling through eBay, building that trust can be quite difficult
- people worry about being scammed quite a bit.
However, eBay sellers can use the 'About Me' page that comes
with their eBay seller's account to start building that
all-important trust.
The 'About Me' page on eBay will allow you to tell your
potential customers more about you, your products, and your
business. This page allows the potential bidders to see that you
are indeed a real human being, and there is even a forum
included which will allow you to have personal communication
with potential customers.
You can use this page to provide information about why you want
to sell various items, how you got started on eBay, and any
other information that you want to share that might help build
trust. The 'About Me' page can also be used to show your trading
history on eBay. Having the ability to show that you have no
refund requests - or very few - and that you've honored all
requests is vital.
eBay is a lot of fun - for both buyers and sellers - but when it
comes down to the wire, it is a business, and it should be
operated as such.
The 'About Me' page on eBay is similar to the 'About Us' page
that you see on the websites of major corporations. Corporations
use their pages to give a brief company history, a brief
explanation of their mission and standards, and vital
information about the people running the company. Your 'About
Me' page should have no less.
CopyRight Ian D. Major 2005
CopyRight Ian D. Major 2005
It is important to note that eBay does not make the 'About Me'
page very accessible to sellers - in terms of finding the page
and how to add information to the page. To find the page and get
it set up, simply go to:
http://cgi3.ebay.com/ws/eBayISAPI.dll?AboutMeLogin and sign in
with your user ID and password. You will be taken through the
steps to get your 'About Me' page all set up.
You will be allowed to use an HTML page that you have created
yourself, or to use the easy form that eBay provides. By using
the form, you can enter information about yourself or your
business, upload pictures, add your website links, allow your
current offerings to show, and allow your feedback history to
show.
Once you've finished creating the page eBay will email you the
URL. You can share this URL with friends, family, and website
visitors. You can even have it printed on promotional items.
While eBay will allow you to add outside links to your 'About
Me' page, there are rules that must be followed.
Those links cannot point to any site that sells items outside of
the eBay website. It may point to a site that offers more
information about the items you are selling on eBay, as long as
those items are only available through eBay - not through the
website.
Breaking this rule will result in removal of your 'About Me'
page, listing cancellations, limited account privileges, account
suspension, loss of eBay fees on cancelled listings, or loss of
PowerSeller status.
If you have questions that eBay does not answer about creating
your 'About Me' page, there is a discussion board set up for
this very purpose. This forum is easily accessible when you are
creating your 'About Me' page, and you will find all of the
answers that you are looking for here. You may also choose to
view other members 'About Me' pages to get some ideas.
Just remember that the 'About Me' page should be used to build
trust between you and your potential customers. You should avoid
making it look too 'corporate,' but at the same time, avoid
making it look like an amateur home page as well.
CopyRight Ian D. Major 2005
About the author:
Ian D. Major makes it easy to understand and use eBay, quickly
and easily. Learn all you need to know by visiting
http://www.ebay-articles.com
