Information sells well - online and offline. The difference is
that online information gives the reader instant gratification.
You just point, click and read. No traveling to bookstores or
waiting for your order to come in.
So how do you harness this power? How do you make this work for
you?
Ebooks are a powerful viral marketing, affiliate marketing and
direct response marketing technique in one package.
Just imagine selling your ebook to a customer but the income
doesn't stop there. You have back links in the book (affiliate
links) pointing to other software and information products your
reader may need. You have also added this customer to your list,
which allows you to market to them in the future.
Never recommend a product or information that you haven't
already read or used yourself. These are your readers who will
come to depend upon your recommendations and when those
recommendations result in something that is valueless you have
lost not only one sale but many down the road.
There are no copy costs, delivery costs, postage costs, printing
costs and friends can share freely across the Internet, from sea
to shining sea!
The first thing you must have is an ebook over which you have
master rights. This isn't the time or the place to discuss the
ins and outs of resale rights but suffice it to say you must own
this piece of property. This is an ebook you've either purchased
Master Resale Rights to or you've authored yourself.
Ebooks are also viral marketing products. You can set them up so
they are given away between friends and each of the affiliate
links in the book remains yours. You can offer an ebook through
a tell-a-friend script on your site - when your customer tells
three friends about your site they get a free book that they can
also giveaway.
You can give this book away on other people's sites (who have
similar content), through other peoples lists (joint venture),
on forums and chat groups and in your signature line. Don't
underestimate the power of valuable information being passed
from person to person. Especially when that information is NOT
about Internet Marketing. Find a niche that is under exposed
with a large audience and you've got the real makings of a virus!
Your abilities to use ebooks are only limited by your
imagination. Brainstorm with another person and think outside
the box. How else can you use a product you've developed once,
to generate another income stream?
The most important piece to this puzzle is to take action on
your ideas. Ideas, no matter how good, are useless if they are
not acted upon.
About the author:
Gail Morris is an e-book author and owner of
http://www.YourEZBooks.com She teaches others to research,
write, publish & market e-books through her free BookMark It!
e-zine. People who request BookMark It! also receive a free
report to improve their current business or motivate them to
start a new one.
