Search
Recommended Sites
Related Links
FREE EMAIL
Email Login
Password

Looking for a
FREE EMAIL


 





   

Informative Articles

Power Tips For A Successful Home Business
Today the Internet is full of oppurtunities; the foremost is working from home. Here I'll give you some power tips for successful email marketing. Given the inherent problems with traditional marketing techniques, it's important to master the email...
How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns
In this article we will give you several tips that can help you in improving your open and click-thru rates. 1) Open rate In order to your email campaign be successful the first necessary thing is that people open and read your email newsletter....
Email Marketing - Your Internet Business Lifeline
It is not unusual to have high ranking at the Search engines yet see low conversion rates. In fact, someone else whose ranking is lower than yours may be making a killing online with his products. How could that happen? With all other things being...
Secret Viral Email Marketing Strategy - Revealed
I'm writing to show you a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business. It doesn't have to be complicated, just professional looking with good content. It is...
Secrets Revealed: Triple Your Business With List Building
There are several things that you can do to really boost profits within your business but the real secret is collecting emails. Several companies have already realized huge profit gains by simply adding one simple step to their...
 
A single email is never enough

A single email is never enough
By JD Burson - 02/17/03

"Repetition is the key to advertising (marketing)". Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads.

Jason, now the owner of Ultimate Web Designing (http://www.ultimatewebdesigning.com), said that a particular business owner was willing to buy a single month of advertising to see if it would be cost effective to do a full ad campaign. Jason told him that the consumer needs to be "hit" with the marketing message repeatedly in order for them to take in the message, understand it, and take action.

This also applies to email marketing. A very small percentage of people will respond immediately while others need to see your message a number of times before they even think about responding to your offer.

It has been said that nearly 70% of the market is made up of those people who take their time, shop around, and need to see offers more than a few times before giving them any consideration.

Therefore, your goal is to effectively reach, persuade, and motivate this large segment.which is nearly impossible to do with a single mailing. Repeating your marketing message is essential to attract this all important group.

Statistics have shown that the majority of sales occur in the follow-up process. However, you'll need to do so in a timely, consistent, and convincing manner.

Repetition helps the consumer comprehend your offer, emphasizes how it would benefit them, and reinforces the urgency. Try revamping your next email marketing campaign into a string of messages and you will likely see a major improvement over individual mailings.

By creating a sense of "NOW" with your email recipients, and reinforcing that urgency in subsequent mailings, you influence and guide your unresponsive prospects into action. Also, try adding an extra incentive with each mailing and your offer will become more valuable and more difficult to pass-up.

Email marketing campaigns can be entirely automated with autoresponders. Your series of pre-written follow-up email messages can be automatically delivered to someone who responds to your offer or requests more information.

Keep in mind that your email marketing campaign is only for your opt-in subscribers. Just as repeating your offer can increase the response rate, unsolicited email (spam) can increase your chances of earning a bad reputation.

Conclusion.In order for any marketing campaign to work, the majority of your market needs to see your offer more than once. When an offer is seen over and over, people will start to remember it and realize the importance of it.

About the Author
Visit JD Burson's web site on making money from home (http://makemoney.ultimatewebdesigning.com) and see the e-books on writing email messages (http://email.ultimatewebdesigning.com) and autoresponder messages (http://autoresponder.ultimatewebdesigning.com).