Meeting planners are increasing their event popularity by huge
margins because of the power of integrated and automated email
marketing. With an online system you can schedule and automate
all of your correspondence with prospects and registrants in
advance... increasing event attendance with more timely, more
frequent, and easier-to-take-action-on communication.
Seven Ways to Increase Event Attendance by 27%
RIGHT NOW
with a
Fully-automated System:
1. Send email
invitations along with snail mail.
Due to the costs and
hassles of mail, increasing invitation frequency is not
economical. With broadcast email you can schedule perfectly
timed invitations to go out in sequence. Giving you more
opportunity to attract registrants. An automated system
automatically emails your registrants whenever you want it
to.
2. Receive commitments quickly.
No
licking envelopes or searching for stamps is required by your
potential registrants when you include a direct link to your
registration form from your email invitation.
3.
Automatically notify people who abandon registration.
Ever wonder how many people start their registration but don't
follow through? Well, with an automated system, you can not only
be notified when this happens, but create an email that
automatically gets sent to them when they abandon the process,
recapturing 20-25% of these fence-sitters directly from the
email.
4. Communicate with people who haven't
RSVP'd.
Some people need several prompts or reminders
of an upcoming event before they finally register. Schedule
subsequent invitations to go out automatically and on the days
you select to those on your list that have not yet registered.
5. Automate confirmation emails to increase
'word-of-mouth' advertising.
Statistics show that you
can increase your word-of-mouth registration by including a
"Refer-a-Friend" link in your confirmation emails. You can even
give them suggested verbiage to send on about your event right
in the body of the email. RegOnline makes it easy to get
referrals, giving you additional registrants.
6.
Decrease no-shows with reminder emails.
We have heard of
event planners that see a 90% attendance rate after sending a
reminder email when their previous no show rate was as high as
35%. An automatically generated reminder email is a great place
to send final event details to your attendees.
7.
Keep registrants informed with automatic waitlist
emails.
A waitlist without coordination headaches is
possible in a system with automated waitlisting. When a spot
opens up, an email is automatically sent to the next person on
the waiting list. They can confirm and pay, or decline and the
process will repeat - automatically - effortlessly keeping your
event at capacity.
With a fully-integrated online
registration system, you can get an easy to use broadcast email
system that will increase your signups by 30% or more.
About the author:
I sincerely hope this article makes your conference and
event registration even more successful!
Bill Flagg is the President of RegOnline
P.S. If you would like to receive more tips like this via
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http://www.RegOnline.com/eTips
