If you've been doing your homework, you know that your
Internet business basically can't exist without a list of
ezine subscribers.
This is very much a case of 'the more, the merrier'. The more
people on your list, the more sales you make, the merrier
you'll be.
So how do you get lots of people to subscribe to your list
as quickly as possible?
And just as important - once they've signed up, how do you
get them to stay on your list?
Good questions!
For the answers, read the following 11 tips and learn how
you can quickly build your own big list of happy, loyal
subscribers.
1. Location, Location, Location - Place a signup form in a
prominent location on every page, so every visitor to your
site will have the opportunity to sign up for your newsletter
or autoresponder series. This 'prominent' place is commonly
the upper right hand corner.
2. Add an Exit Pop-Up - To make sure your visitors don't leave
without seeing your ezine signup form, add an exit pop up that
pops ONLY when they are leaving your domain. Exit pops on
every page are annoying. Not only won't you get the
subscriber, you'll lose the visitor permanently.
3. Keep Things Simple - Make it simple to sign up for your
ezine. Subscribers aren't applying for a job, so don't ask
for their age, city of residence or other personal
information. First name and em*il address are sufficient to
allow you to personalize your emails without intruding on
their privacy.
4. What's in it for Me? - Describe the benefits and
frequency of your periodical. Deliver on your promises.
Literally.
5. It's Fr~ee! - People love to get free stuff.
Mention that your newsletter or 7-part ecourse is free and
increase your sign-up rate ten fold!
6. Sweeten the Pot - Make your offer irresistible. Include
an ebook as a free download. If you haven't written a book
or a report, many top marketers offer ebooks that can be
coded with your affiliate links.
7. Make Your Email Work for You - Include a subscribe
mailto: link or URL in the signature line of every
email you send out.
8. Write Articles for Other Ezines - Offer your articles as
free content to other webmasters ezines. In the author's
resource box, include a link to your own ezine subscription
form.
9. Ezine Advertising - For as little as $10, you can
advertise in other ezines to thousands of potential
subscribers. Be sure to include your subscription URL or
email link at the bottom of the ad.
10. Keep 'Em Coming Back - To keep your list growing in
size, your newsletter content has to be entertaining and
informative. That's the only way to keep your 'unsubscribe'
link from being over-used.
11. Go Viral - Ask your readers to pass your newsletter on
to their friends. If they like it enough they will. (See
'Keep 'Em Coming Back' above.)
There you have them. Eleven ways to build your subscriber
base quickly, easily and for the most part, without cost.
See whether you can think up even more ways to build your
list! More IS more in this case. More ideas, more
subscribers, more sales... much more merry!
Article by Rosalind Gardner, speaker, consultant and
author of the best-selling "
Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, sign up for Rosalind's "Net Profits Today" newsletter at:
NetProfitsToday.com