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Informative Articles

How to start your own Affiliate Program – Internet Marketing
This is how most entrepreneurs become filthy stinking rich! EVEN Ebay has an affiliate program! The truth is its hard generating traffic on your own and if you want massive amounts of traffic this is the best way I know of. The great...
Prosperous farming and educated internet marketing. The two are similar
Farmers are very important people because their farming supplies our food. Marketers are also very important people because their marketing provides us with our status of living. Now the world contains poor farmers and wealthy farmers and farmers...
Using a SWOT to Develop Your Internet Marketing Strategy- Using Your Results
Once you are done with the analysis process, you should probably develop a chart. You need to list some strategies to overcome your weaknesses. You should also list some strategies to build on your strengths. While you are doing this, be...
Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly
The Advantages Disadvantages Of Internet Marketing are many. A few Advantages Disadvantages Of Internet Marketing are: It's on the internet so it's low cost Very fast And you can reach a global audience However it: Can leave the businessman...
Internet Marketing Without a Big-Picture Strategy Dances in Circles
Stop Tracking the Illusive "Magic Bullet" It seems like everyone is beating the drum for one Internet marketing method or another. And in the process they create plenty of hype and conflicting messages. Website owners are left to wonder...
 
Creating Your Internet Marketing Plan

For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...

But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention.

My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions.

"Micro-Plan" Questions

What is your purpose for being online?

  • Awareness
  • Sales
  • Community


What % of your overall marketing to be done online?

  • How much time do you expect to spend marketing on internet?


What strategies will you use?

  • Contests
  • Forums
  • Free reports/e-book
  • Newsletter
  • Pay per click advertising
  • Banners
  • Articles/content
  • Viral marketing


Timeline

Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner.

Analysis

  • How will you track the success of your marketing plans? What is your ROI?


Budget

  • What is your total yearly internet marketing budget?
  • Assign a $ to each of the strategies you will use.


A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business.







About The Author



Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan's online community for work at home women: http://www.wahwoman.com/membership.html