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Informative Articles

Advertising vs. PR in Your Small Business Marketing Strategy
Copyright 2005 J D Moore A great small business marketing strategy includes a mix of tactics. Advertising and PR are two very important tools that all small business owners need to be using regularly. Many small businesses I talk to do one of the...
Small Business Budgeting Tips
A budget is part of your financial roadmap. How do you know where you are going if you don't have a destination selected and the road that you are going to take mapped out? Just throw the dart and see where it lands? If so, you make up the...
Small Business Credit Card Advantages
Obtaining a business credit card enables the small business owner to separate personal expenses from business expenses. Offering business credit cards to their employees eliminates the need for employees to use their personal credit cards or cash to...
The Importance of the Small Business Administration
Despite being overworked and underfunded, the Small Business Administration (SBA) is taking body shots from all sides. And it just isn't fair. How many people can truthfully say to a small business owner, "I am from the government and I'm here to...
Win Federal Contracts for Your Small Business
Copyright 2005 Robert Moment The United States Federal Government spends more than $600 billion dollars each year on buying goods and services from the private sector. The federal government is the world biggest consumer of goods and services,...
 
Small Business Planning -- Three Myths

Copyright 2005 Denise OBerry

Are you -- like 70 percent of small business owners -- working without a plan? Here are three myths that need to be dispelled about strategic planning for small business.

1. It has to be formal -- Not so.

The value of a strategic plan for your small business is in putting the ideas on paper, creating action steps that will get you where you want to go and implementing those action steps.

2. I'm too small -- Not so.

Even a one-person business can benefit from a strategic plan. A strategic plan can help you make decisions about time management and budget. You can use your strategic plan to help you determine whether to attend an event or advertise in a publication. It's a check and balance tool.

3. A strategic plan is like a ball and chain -- Not so.

It's your plan. Too many small business owners feel like once it's on paper, it can't be changed. Wrong! Your plan should be an active document that gets reviewed and updated at least monthly, if not weekly. You're the business owner, you wrote it, you know what's happening in your market -- adjust as necessary.


About the Author
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com